- Niche bloggingis the act of creating a blog with the intent of using it to market to a particular niche market. While it could be argued that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.
Usually, niche blogs will contain advertisements of some sort (pay-per-click or products or both). In some cases, the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service.
Niche blogs are sometimes referred to as splogs, but this is a misnomer. Even though the desired end result for the niche blogger is to make money, the niche blog itself often contains valuable information. Most pay-per-click advertising is content-sensitive, so it is vital to the niche blogger to have useful content that is related to the chosen niche.
Read more …http://en.wikipedia.org/wiki/Niche_blogging
- What is a blog, in 2013? More parlour than platform, perhaps
In 2013, a blog post — whether buoyant or morose — can tell you nothing about a blogger’s actual mood or state-of-life, unlike the exhibitionistic diaries that people originally thought web logs would be. The time has come to toss out stale do’s and don’ts about blog-running. A blog does not have to be run like a newspaper, newsletter or magazine for bloggers to supply information in the public interest . It can do its bit towards changing the world without round-the-clock, daily, or even regular posts – as long as it is written with care, and its existence is recognised by search bots.
It might or might not attract commenters, depending on whether a blogger has the time or inclination to chat with visitors and — on serious subjects that matter greatly — visitors’ willingness to risk looking foolish, or face the unintended consequences of comments discovered by their near-and-dear, employers or workmates.
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